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10. Global > Learning to Be Cool
Our first two years of CCC have been a huge success. We received 1500 applications and selected six young people from the UK and the In May 2006, these six ambassadors traveled to Greenland on a two-week expedition to perform hands-on climate research on the ice cap and to meet Inuit people who are experiencing some of the most dramatic effects of climate change. The experience prepared these young people to In 2006, we chose six new climate change ambassadors from the UK, the Netherlands, Ireland and Germany after an innovative application process that required candidates to submit a movie clip and a concrete campaign plan for spreading the word about climate change. We had a lot of fun at our selection weekend, In 2007, we’ll look for eight more ambassadors to participate in the Climate Change College to keep spreading the word. |
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In 2005 Ben & Jerry’s partnered with polar explorer Marc Cornelissen and the global environmental group WWF to kick off “
Netherlands to become our first class of climate change ambassadors in 2005. Through an e-learning program and a three-day college in London, the ambassadors received intensive training in the science of climate change, techniques for effective advocacy, and media relations.
lead awareness campaigns in their home countries in support of WWF’s climate change action initiative. 
held in Outdoor Valley in Rotterdam, the Netherlands.