Franchise Opportunities
Training & Support
When you become a Ben & Jerry’s franchisee, you benefit from our help every step of the way. From the moment you decide to join our network through your grand opening and beyond, our training and support teams eliminate the frustrations typically experienced in a start-up business. We assist and support all of our franchisees with:
- Site selection — where we provide our franchisees with a kit to help them evaluate a site & then provide extensive feedback and discussion based on our 20+ years of experience
- Market research and analysis
- Equipment, layout and design
- Comprehensive “Scoop University” initial training program covering:
Scoop Shop Operations, Marketing, Merchandising, Customer Service Skills,
Human Resources, and Financial Management Techniques - In-store training at your scoop shop prior to opening
- Grand opening planning and support
- Access to our proprietary information including training manuals, recipes, operating standards and the tools you’ll need to give back to the communities in which you do business
- Marketing and promotional support, including camera-ready artwork for local promotions, posters, radio and newspaper ads for system-wide promotions, and other tools designed to attract new customers, increase customer loyalty and increase visit frequency
- On-going training & support, that includes shop visits from our dedicated regional consulting and support team
- Networking opportunities with fellow-franchisees including Ben & Jerry’s annual franchisee community gathering, special events and regional meetings
- Access to our private franchisee extranet site, offering the latest news, success stories, articles, product and operational updates, corporate news and industry trends. The Ben & Jerry’s Franchise Extranet includes email and topical forums encouraging an open exchange of ideas and best practices from the experts – our franchisees. If you have questions, they have answers
