US Associate Integrated Marketing Manager

About Ben & Jerry’s
Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly owned autonomous subsidiary of Unilever with a unique governance structure that provides for an independent Board of Directors vested with primary responsibility for advancing Ben & Jerry's social mission and ensuring the essential integrity of the brand.

Ben & Jerry’s is one of Unilever’s most valuable and iconic brands, with annual turnover exceeding €1 Billion, and with high ambitions to double the business, and expand its impact throughout the world. Central to the mission of Ben & Jerry's is the belief that all three parts of its mission must thrive equally. This translates into a high-paced growth environment without compromising our grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission, which you will find reflected in our KPI’s.

Ben & Jerry’s 3-Part Mission:
Social mission: We initiate innovative ways to improve the quality of life locally, nationally, and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice 
Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions 
Economic mission: We operate our Company for sustainable, Profitable financial growth

Role Overview
As the Associate Integrated Marketing Manager – US, you will have the responsibility of supporting and orchestrating our consumer marketing campaigns and activities in the US and support for Global campaigns. 

You will be managing and coordinating the development and execution of Integrated Marketing campaigns across our primary consumer touchpoints including advertising, digital content, paid media, events/experiential, and partnerships. You’ll partner with the Innovation, Communications, Digital, Retail, Brand Operations, CMI, Customer Development, and Social Mission to ensure campaigns are integrated across all channels. Moreover, you will occasionally assist the Integrated Marketing Manager in the development and execute brand-led activism campaigns.

In this role, you will be a critical member of a fan-centric, culture obsessed, and values driven, integrated marketing team focused on building brand love, cultural relevance, and memorable strategies and tactics to drive short term sales, social impact, and long-term equity for Ben & Jerry’s. 

RESPONSIBILITIES:  

• Support the US Integrated Marketing Manager in developing and executing consumer marketing programs that support the brand strategy and deliver impactful results across Ben & Jerry’s three-part mission.
• Drive the development and cross-functional execution of US Integrated Campaigns including owned, earned & paid media, advertising, digital, experiential, promotions, social mission communications and activism. 
• Work with cross functional marketing teams in the development of marketing strategies, campaigns, materials, communications plans, PR and digital media efforts 
• Partner with Consumer Marketing Insights and Communications teams to understand our approach to driving brand relevant messaging on campaigns and activations. 
• Collaborate with the US Integrated Marketing Manager to develop comprehensive communications briefs and plans, ensuring clarity on business objectives, target audience, key channels, and phases of communication.
• Lead and coordinate the development, production, and timely delivery of creative advertising assets and campaigns, managing timelines, budgets, and stakeholder communication
• Lead and execute our Vermont sponsorship and community engagement program.
• Lead the development and execution of Brand Experiences that drive differentiation and brand love, and cascades into impactful business results. 
• Create strong relationships with external marketing agencies, working collaboratively to deliver compelling results.  
• Work with the internal creative team and external creative agencies to align on data-driven creative strategies and subsequently translate into digital assets, as well as collateral materials, to support the roll-out and efficacy of marketing programs.
• Embed the company’s diversity, equity, and inclusion work throughout all marketing and communications workstreams from a budget, workflow, and input perspective.   
• Liaise with Parent Company Legal and External Affairs when necessary.

QUALIFICATIONS:   

Bachelor’s degree in relevant subject or the equivalent combination of education and experience.

3-5 years in marketing role with demonstrated success of managing the development of Integrated campaigns. 

3-5 years’ experience planning, managing, and executing marketing communications including advertising.

2 years in digital marketing role with demonstrated success creative marketing asset management.

Experience managing agencies and vendors.

Demonstrated understanding of and experience in digital and social media platforms and technology.

Demonstrated understanding of company mission, goals and objectives.  

Excellent project management skills and initiative are required.

Excellent verbal and written communication skills.

Understanding and appreciation for agile working styles to meet evolving needs.

Must be flexible in high stress situations and be able to effectively trouble shoot.

Experience working in values-led organizations preferred.

Must be able to work independently, to accomplish multiple tasks with limited direct supervision.

Solid knowledge of computer software systems (Word, Excel, PowerPoint).

Solid knowledge of Social Media Platforms (Meta (including Instagram),Tik Tok, Twitter, etc.)

PHYSICAL DEMANDS:
Occasionally required to lift up to 50 lbs.

WORK ENVIRONMENT:
Office environment
Travel expected for this position is approximately 20% of the time but varies seasonally.

The above cited duties and responsibilities describe the general nature and level of work being performed by people assigned to this job. It is not intended to be an exhaustive list of all the duties and responsibilities that an incumbent may be expected to perform.